Ecommerce & Digital Marketing Manager

ASAP - Ongoing

West London

£55000 - £65000

Permanent

The Ecommerce & Digital Marketing Manager will play a pivotal role in driving online growth and delivering an exceptional digital customer experience. Reporting directly to the Founder / Head of Brand, this role oversees the end-to-end ecommerce operation, from website management and digital marketing to stock flow, customer service, and analytics.

This is a dynamic, cross-functional position suited to someone with strong commercial awareness, analytical skills, and experience in scaling premium or luxury ecommerce businesses.

Key Responsibilities

Website & Platform Management

●      Oversee the day-to-day management of the Shopify website, ensuring homepage, navigation and collections are updated and optimised for UX/UI.

●      Conduct regular website audits and backend performance analysis, implementing enhancements to improve site speed, experience and conversion.

●      Coordinate and prepare for potential site migration to Shopify Plus.

●      Manage product uploads, collections and content to ensure accurate and timely launches.

●      Maintain and distribute weekly/monthly stock reports for internal and accounting use.

●      Optimise stock allocation across warehouse, studio and retail to support demand and sell-through.

●      Oversee the online returns process and introduce improvements to enhance customer experience.

3PL & Logistics

●      Manage relationships with third-party logistics partners, ensuring timely order fulfillment and returns processing.

●      Liaise with warehouse teams to resolve inbound/outbound delays and maintain stock integrity.

Customer Service & CRM

●      Oversee customer service functions, ensuring a premium and responsive support experience.

●      Review and improve customer journey touchpoints.

●      Analyse customer feedback and requests (e.g. back-in-stock alerts) to inform stock and product strategy.

Analytics & Trading

●      Produce weekly and monthly ecommerce performance reports and KPIs.

●      Lead ecommerce trade meetings, providing insights and recommendations based on sales data.

●      Monitor global site experience and ensure localisation where required.

●      Analyse underperforming territories, SKUs and pages; implement strategies to drive growth.

Marketing & Growth Strategy

●      Own the ecommerce growth strategy in collaboration with internal teams and external digital marketing agency.

●      Lead CRM and email marketing via Klaviyo, including flows, segmentation, and campaign optimisation.

●      Manage digital marketing budget across paid ads, affiliates, and promotional campaigns.

●      Partner with creative and marketing teams on campaigns, product launches, and brand activations.

●      Develop markdown and promotional strategies to move seasonal stock whilst protecting margins.

Product & Merchandising

●      Manage homepage and category merchandising for commercial and visual impact.

●      Oversee catalogue creation, asset management and product copywriting.

●      Forecast and plan recuts of bestselling products.

●      Conduct price analysis and monitor alignment with stockists.

Finance & Planning

●      Prepare monthly ecommerce forecasts, including sales, P&L, margin analysis, and performance metrics.

●      Support budgeting for digital marketing, promotional activity and stock management.

●      Collaborate with finance and operations teams on stock, returns and sales reporting.

 Skills & Experience Required

●      Proven experience (3–5+ years) in a similar ecommerce role, ideally within premium or luxury fashion.

●      Strong experience managing Shopify (Shopify Plus experience a bonus).

●      Proficient in Klaviyo, Google Analytics, Meta Ads Manager, Zedonk, and Excel.

●      Understanding of CRM, retention strategies and customer lifecycle.

●      Proven ability to drive growth through CRM, marketing and data-led decisions.

●      Analytical thinker with experience in forecasting, P&L planning and reporting.

●      Strong organisational and project management skills with the ability to work cross-functionally.

●      Passion for delivering exceptional customer experience and digital innovation.

Desirable Experience

●      Experience with international ecommerce operations, including duties, shipping and localised marketing.

●      Familiarity with SEO, site performance tools and ecommerce best practices.

●      Background working with retail stores and 3PL providers.

●      Understanding of merchandising concepts including weeks cover, stock flow and margin mix.

●      Previous involvement in a Shopify Plus migration or build.

Benefits

●      Competitive salary (based on experience)

●      Generous staff allowance per season

●      Staff discount on collections

●      20 days holiday per annum (plus bank holidays)

●      Hybrid working arrangements

●      Opportunity to be part of a growing womenswear brand

●      A creative and collaborative working environment

This is a truly exciting moment to join the brand. Following significant growth over the past 18 months, the business is entering a pivotal phase of expansion with a strong and ambitious year ahead.

This role offers a unique opportunity to play a central part in shaping and scaling the digital business during a high-growth phase, with real influence, responsibility, and visibility across the brand’s global expansion journey.